KUALA LUMPUR: Serba Dinamik Holdings Berhad today announced the expansion of the CSR Program under ‘Serba Care Team’ campaign globally.

Serba Cares philanthropic efforts will focus on 3 key sustainability activities – Safety and Health, Education development and Green environment for Happy Life of the citizens.

Commenting on the Serba Care Team CSR Program, Dato’ Dr. Ir. Ts. Mohd. Abdul Karim bin Abdullah, Group Managing Director and Group Chief Executive Director of Serba Dinamik Holdings Berhad said, the company have focus on the three key activities for strengthening the society to live in the new normal sustainability ecosystem for a happy life.

He also mentioned that the quest for sustainability will always be an essential part of the company’s agenda, aligned with our Statement of Purpose based on balancing the need to generate economic value against nurturing the environment and contributing to society for a sustainable future.

It’s a rallying call to all of us to translate these noble aspirations into tangible business results and ensure the company deliver a positive impact to all stakeholders.

“Guided by the three sustainability lenses, we must endeavor to progress together along this path with a high level of commitment and passion so that Serba Dinamik continues its journey for generations to come”, he said.

Also, as education is pathway to success, Serba Dinamik rolled out activities to strengthen our Care Team to support our employee’s dependents with academic curriculum to keep-up with their on-going academic session. For the batch in 2019, (3) students were selected and for the year 2020, (13) students were selected for the program.

Dato Karim mentioned by moving forward, more activities will be targeted and planned such as collaboration with Mara Education foundation and school adoption program in rural areas.

“The Serba Dinamik Care team already mobilize their activities to the communities in which we operate including Bintulu, Miri, Paka, Labuan and Kuala Lumpur as well as in Indonesia. Part of our contributions also goes to supporting institutions such as orphanages and non-profit government organisations”, he said.

He said that as a corporate citizen also, we did our part by supporting the front liners in fighting the COVID pandemic outbreak.

Over the last two decades, Serba Dinamik Holdings Berhad through its wholly-owned subsidiary Serba Dinamik International Ltd (SDIL), has fostered a strong emotional connect with West Africa demonstrated admiration and respect for the country’s traditions through its initiatives.

During the first phase of Serba Cares campaign globally will support the Republic of Guinea and Republic of Senegal indigenous by providing over 20,000 pieces of personal protective equipment, other medical supplies, face masks and infrared thermometers of up to almost RM1.0 million.

Serba Dinamik will support the South Africa indigenous and drive sanitization campaign for a safe and healthy surrounding for citizens of Senegal and Guinea.

“Serba Care will also be focusing the important touch points of the society to help overcome pandemic while building a strong nation,” Dato Karim further added.

The company have embarked on a strategic collaboration with Jeddah-based Islamic Development Bank to produce medical supplies as part of Serba Care Team CSR program in addressing world health problems, the COVID pandemic.

Before this, Serba Dinamik rolled out aid almost RM1.5 million for the CSR program to provides personal protective equipment and other medical supplies to few hospitals in Malaysia since 28 March this year in combating the COVID pandemic in the country. These includes University of Malaya Medical Centre (PPUM), Hospital Canselor Tuanku Muhriz (“HUKM”), Hospital Serdang, Hospital Selayang, and Hospital Sungai Buloh.

Serba Dinamik also provides support to immediate relief to families and individuals in need particularly to the B40 communities in Sarawak.

ABOUT SERBA DINAMIK HOLDINGS BERHAD

Serba Dinamik has become a global brand, consisting of international energy services group of companies that provide engineering services & solutions, ranging from Operation & Maintenance (O&M), Engineering, Procurement, Construction and Commissioning (EPCC) as well as other supporting products and services. In taking its O&M services within Malaysia to new heights, Serba Dinamik has also commenced the development of Integrated Energy Hub in Bintulu and Pengerang eco-Industrial Park to create efficient industrial ecosystem.

Serba Dinamik leads the Industrial Revolution 4.0 via its expansion into Digitalization, Innovation and Technology initiatives through wide arrays offerings such as SMART Maintenance with Mixed Reality Solution, Qwik Pay, Halal2Go, NidCert, EasyBuyBye and a few other smart applications. The latest IT projects, Block 7 Innovation Hub in Abu Dhabi will feature some information technology systems developed in-house by Serba Dinamik.