Tuesday, June 28, 2022

Tabloid for better, easier reading

Secara Rawak

KUCHING: The New Sarawak Tribune made the big switch from broadsheet to tabloid last Sunday.

Chief operating officer (COO) Rudi Affendi Khalid, said the new format was aimed at giving readers better and easier reading experience.

“Now readers find it easier to handle the paper as it is compact. This change came after assessments were made on the paper’s declining circulation,” he said.

He hoped that the tabloid would serve the interest of the readers better and be a platform for their voices to be heard.

When approached for his comments, Kuching South City Council (MBKS) mayor Dato James Chan Khay Syn said the paper has improved a lot.

INTERESTING…Tan (second left) Samdrick (centre) and Phang (right) together with their friends reading the ‘new’ New Sarawak Tribune.

“What is important is that the paper can attract readers. Although, the general public can view news online, the truth of the matter is many young people seldom bother with news unless they are sensational,” he said.

Thus, many readers especially locals still go for printed news to read in the comfort of their homes or offices.

“The tabloid is easier to hold and makes reading easier similar to some newspapers in England. It’s a change for the better,” said Chan.

The mayor also congratulated the paper for daring to change in order to move with the times and survive.

A self-employed reader, Bryan Phang Chen Zhi, 21, said the tabloid would attract younger people who want to cultivate their reading culture.

“Let’s hope that the new format would not compromise the precision of the news reporting. Infographics should be emphasised so that readers can easily grasp the news. Also, they are ‘eye catchers’ especially for young readers,” he said.

A student, Samdrick Yeo Shuen Hun, 20, said the new format should boost the circulation of the New Sarawak Tribune which is not sold as widely as other newspapers.

He believes that interesting, controversial and sensational local news are needed to put Sarawak on the world map, especially with the help of the New Sarawak Tribune Online.

Tan Jun Wei, 21, a hairdresser, said the paper has the potential to arouse the interest of new readers despite the proliferation of online news portals and social media.

“Keep reporting true and precise news as we are aware that there are endless fictional and fake news online,” he said.

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